ITC crossed its previous all time high of 360, in Feb 2023, and then has kept on rallying and posted a swing high of 480, and since past few days seems to be consolidating. For anyone riding the rally, a subjective stop loss based on some moving average would be easy to follow. Say 30 WEMA at around 409 for someone having a medium term view. Or someone wanting to protect their profits in near term should consider 10 WEMA at around 447.
We have to realise that we don’t have any fixed formula for selling a stock. It has to be tailored to suit our termperament. Some people are good at selling in tranches at each rise.
I often sell based on frothy moves and overbought indications, and still have regretted the sell decisions. 
But as long as the portfolio keeps doing well, its okay.
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