I think this story was over at least for minority investors even before it started. Do some google search to find out how maxwell and lovable promoters are related. While they milked maxwell, lovable was a newborn baby to start milking again. I consider it an inferior story for a longer term play compared to playing for a bounce. Page is growing aggressively in women’s segments and gaining market share while this one is happy in just maintaining it. Now they want to take license route which is a classic sign of failure as they had own brands. This will be flashed repeatedly in the media as long as PE guys are invested and will be buried or get bought at some point of time.
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