I used to think similarly that lounge access is getting advertised excessively in recent months and with high surge in usage, banks will start restricting access.
But, What I have observed is that Lounge Access continues to remain a key attraction for new credit card users (we know banks want to continue card penetration in India).
Secondly, the restrictions on lounge access are mostly on the lower end cards which also pushes these users to upgrade to premium card versions which has higher fees.
The risk that I am closely looking at is capacity.
Today Dreamfolks’ growth opportunity is limited by available lounge capacity, their growth momentum now largely depends on new lounges coming up in India or expansion of existing lounge space as the queues outside most lounges clearly indicate peak utilisation is approaching or already reached for.
The Plaza Premium + partnership with Master Card indicates a good runway in the International side.
Definitely feel, Bank Card driven access can “if not kill, atleast displace Priority Pass leadership”.
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