Hyperlocal delivery platform magicpin experienced an overwhelming surge in demand at 9 am on Monday, causing its app to crash, leaving users temporarily unable to access the platform. The increased traffic came after the firm announced its “tomatoes @ Rs70” initiative last week in partnership with National Cooperative Consumers Federation of India (NCCF) and Open Network for Digital Commerce (ONDC). This led to magicpin’s tomato stocks depleting within the first 10 minutes, leaving many buyers struggling to order.
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