I went there during peak hours, so I refrained from talking too much with sales personnel because they were already busy with other customers. Based on my limited interaction with them and my own observations over the years, I feel there is no category in which an ITC product is a leader and first choice of the customer.
Maggi > Yippee
Lays > Bingo
Cadbury > Fabelle
Britannia/Parle > Sunfeast
So, in most places, a retail store owner would provide much bigger shelf space to a market leader that attracts customers rather than a distant second. In a category where ITC claims to be a leader that is Branded Atta, I saw many smaller players getting similar or more shelf space.
I expected ITC to have a lower shelf space but what I saw was much worse than it. I am planning to visit some more stores during non-peak hours where I can talk about the common issues here, will update here.
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