We covered that issue a while back
And the did some scuttlebutt on visiting stores and saw improvements in shelf space.
And covered again here
But my experience limited to only Southern india and it could be different for other parts of India. But ITC has been working on it for a while.
They are also expanding the D2C platforms. My hometown pincode was not listed lat year but now they expand it to my hometown as well. They have been working on reaching out either directly or via outlets.
Agreed to the point made. But we are comparing brands that exists for decades to a newer one.
| Brand | Year | Brand | Year | |
|---|---|---|---|---|
| Maggi | 1984 | <==> | Yippee | 2010 |
| Lays | 1995 | <==> | Bingo | 2007 |
| Cadbury | 1948 | <==> | Fabelle | 2016 |
| Britannia | 1892 | <==> | Sunfeast | 2003 |
| Parle | 1929 | <==> | Sunfeast | 2003 |
Brand building and capturing shelf space is a long process. ITC sell about 20,000 Cr worth of FMCG products without even having a shelf space everywhere. Hopefully they capture much more shelf space with time.
PS:
ITC is largest positions in my PF. So my views and conclusions are certainly biased. Please do your own due diligence. No transaction last 30 days.
| Subscribe To Our Free Newsletter |
