I have tried with my friends as well and they prefer Dettol/Maggi/Brittania/Parle over Savlon/Yippee/Sunfeast. But this is my whole point as well. All people who has spending power now grew with these brands from childhood. It’s not that easy to penetrate. But this is entirely different for upcoming generations. Their brand loyalty will be completely different than ones who is used to old brands.
why wouldn’t someone not order via online ? All working couples does that… at least in my circle.
I want to quote an interview but I couldn’t find it in my notes. When asked when will ITC milk products will expand pan India, answer given was not for next three years as many things to be perfected. ITC always does trial and error and perfects the model first and then implement. In brand building and distribution 1 to 2 years is not long. And its not easy to change quickly. It will be gradual and steady progress.
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