I think a lot of people make the mistake of looking at simply a spec sheet (Speed 400) is much more powerful bike compared to the classic 350. However, they are two very different bikes. RE has almost a cult following and it has never been because they are giving the fastest, most powerful bikes. It is the entire package which seems to make it attractive for a certain (rather large) set of riders. I was in Leh/Ladkah recently and drove a bike after more than a decade for 2 days. Every single rental on hire had only RE’s. You would be forgiven for thinking that RE is the only bike manufacturer in the world. You could see a few tourists who had bought their own bikes and some were not RE but that was about it. Would that huge market disappear because of Bajaj or Hero. I doubt although it could help in expanding the premium market and which is all the better. Also, I am looking at RE exports because they are making a nice niche globally. Read some of the external biking magazine reviews and most of them are fairly positive. All in all – I think a long road ahead for RE.
Disclaimer – Invested since a very long time and biased. I do not ride a RE between. I would much prefer a Ducati
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