Let us see the market, is it growing? The answer is obvious Yes; more projects are being undertaken, more prototype being created, more electronics, more drones, more motherboard, more chips.
Now, as market is growing, which channel will grow faster- offline shopping from Nehru Place or SP Road, or online. I think the answer is obvious.
In the online space, obviously there will be many players. Who will succeed? What ought to be the criteria in succeeding in this space?
Here a customer needs many parts for a project or prototype. All parts must be compatible with each other. The customer will prefer an e-commerce site where she can get all the parts. Hence numbers of parts you have on the site is very important and the number must keep on increasing. Last year Robu had 12k parts, and it is increasing at a fast pace. In a few years it may be keeping 25k or 50k parts online for sale. Numbers of SKUs available on a website will create competitive advantage in this space.
The business of Robu (or digikey) is such that Amazon cannot take away that. It is too specialised and complicated for a general retailer. Further the market size is small for a general e-commerce retail.
Will India have a digikey in next 5-10 years? I think yes, Indian market is too big. In my view Robu is a good bet in Indian market.
Here is an article examining various electronics parts online retailers in India,
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