To track the productivity of MRs, companies often use a combination of methods. Traditional methods like area-wise sales reports still apply to some extent, especially in physical stores. However, with the rise of online ordering, companies are utilizing digital tools and data analytics to track sales trends and identify the impact of specific MR efforts. They may analyze data from online orders, prescription patterns, and customer feedback to gauge the effectiveness of MR interactions.
In this digital age, technology allows companies to gain insights into which MR interactions are driving sales, even in the online landscape. This could involve tracking customer conversions, monitoring changes in prescription rates, and analyzing correlations between MR engagement and product purchases. Overall, the landscape is evolving, requiring companies to combine traditional and digital methods to measure the success of MR strategies in driving sales.
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