The BJP has formed an empowered group of Union ministers and party leaders to manage its narrative before the 2024 general elections and lay out a communication strategy on crucial matters. Co-ordinated by Anurag Thakur and Anil Baluni, the group includes several prominent BJP leaders, such as Smriti Irani, Ravi Shankar Prasad, and Dharmendra Pradhan, who will be roped in to lend their expertise.
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