Hindware Home Innovation Ltd on to rapid growth post demerger?

Q2- 2023-Investor presentation

1…Inflationary concerns and rising interest rate have slightly
impacted the demand for mid and lower priced offerings

2…Integrated marketing spearheaded by vibrant IPL campaign
further boosted brand recognition and appeal

3…Expanded our reach in the Indian tiles market, with plans to expand the
network further

4…Marketing Initiatives
 Hindware partnered with two IPL teams Royal Challengers Bangalore & Punjab Kings for this IPL season
 Launched “5 star Hotel like Bathroom” campaign featuring players from RCB & Punjab Kings
 360 degree campaign was launched on TV, OTT, Digital, Radio & BTL activations
 179M impressions were served during the campaign with a reach of 45M
 The website traffic during the IPL season was twice the normal traffic

5…TRUFLOW
= We continue our momentum towards achieving higher market share despite slight headwinds in
Q1 on account of lower demand and reduced input prices

 Diversified into PTMT Faucets and Accessories to offer comprehensive plumbing solutions for
customers’ needs

 Exclusive collaboration up with RWC Reliance Worldwide Corporation to launch Truflo Sharkbite,
a range of innovative multilayer composite pipes and fittings

 Establishing a new manufacturing facility in Roorkee, Uttarakhand, and construction of the facility
is underway

TRUFLO by Hindware, is the fastest growing plastic pipes and fittings
brand in India
o With 2000+ SKUs already being offered and many more being
added, TRUFLO aims to be amongst the top 5 CPVC players in
3 years
 In-house manufacturing for better efficiencies & end to end logistics
and supply chain control
 The Company offers CPVC pipes for hot and cold-water plumbing
applications, along with lead-free UPVC pipes, SWR pipes, PVC pipes
for potable water, column pipes and overhead water storage tanks

6…Successful launch of the Hintastica Private Limited (JV) line of heating
appliances at its state-of-the-art manufacturing facility in Jadcherla, Telangana,
is delivering as per expectations

Disc…invested