Thanks for this thread. Some further insights/notes:-
-
They’re doing pretty great in terms of website design. I noticed features like “Shop The Look” which are high end and you see them on websites like Svarovski or Monica Vinader
-
Instagram page of Gargi is a nice mix of catalogue + local influencer videos and it has decent traction given the size of the Company. Maybe they could improve upon responding to customer comment section or introducing CTAs like Insta Shop
-
Their cataloging strategy is excellent with some high def photos (and not CGIs) of model adorning the particular SKU.
-
Their products unfortunately have no reviews / ratings either on Amazon or their own website. On Amazon, I also noticed that if you search for PNGS Gargi, it shows you some other competitor results on sponsored tag. They might need to fix this.
-
They have lower SKUs as compared to Giva or even lesser known brands such as Voylla.
-
Competitive intensity is significant in this category. Premji invest backed Giva, Nykaa backed Pipa + Bella.
-
I find Aditya Modak to be a very humble – undithered by what competition is doing – sort of a guy. In an interview he talked of how startups are focussed on cust. acquisition but not on retention. Talked of omnichannel advertisement when they open SIS in MBOs such as Shoppers Stop etc. I got the sense that he knows what he’s doing.
I don’t expect fireworks here since they’re not spending huge on advertising, yet at the same time, they’re doing a lot of the things right that even top consulting firms have advised to much bigger Nifty 50 brands So I see some foresight, pursuit of excellence here.
Google trend analysis shows that Gargi clearly saw a lot of interest from the investor community (spike around IPO time) which fizzled out… but if you see the past few months, the trendline is rising again
Subscribe To Our Free Newsletter |