1) I think, what Heritage is to Andhra/Telangana, Nandini is to Karnataka. Primarily, Heritage & Nandini are milk sellers (various types, UHT, non-fat, full-fat etc.) and of course they do value add sales as well like Ghee, curd. However, brands like Durga are niche Ghee sellers and are identified by customers as such (in future may be Paneer and curd as well by Durga). For example, Heritage has a very good brand recall in United Andhra (very famous Chandrababu Naidu’s company!!!) but for Ghee, people generally opt for Durga (niche). High volume milk sellers may not concentrate so much on niche products. Having said this, it remains to be seen how Durga is received by Karnataka people. As per annual report, the initial response is good. If it gets real good reception in Karnataka, this state alone could provide huge revenues. The company need not think of other states at all!
2) Good that free sales were done as this could provide recurring sales 
. Once used to Ghee in food, people cannot go back as the taste is so much better.
3) Price increase smoothening out could be due to agreements with Heritage etc. for supply of milk at specified rates and quantities?
Disc – invested in Virat (Durga).
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