Sure Nithin. They have two business segments.
Asset management:
Offer mutual funds, portfolio management service (PMS) and alternative investment funds (AIF).
PMS typically is about managing client’s money via equity investments. Investment in private equity, real estate, precious metals, etc. is called “Alternative” investment. They offer AIFs also where they manage client’s money via investments in categories mentioned above. They are one of the leaders in AIFs in India.
Here, ability to customize as per individual needs is quite less. For instance, mutual fund may not accept a request to limit exposure to carbon emitting industry because one individual client prefers it that way.
Wealth Management
Most services from asset management segment but customized to one particular individual’s needs. Folks who have large corpus (above 25 crores) may opt for this service and define the the type of investment, horizon, risk, tax implications, etc. as per their needs (usually described in Investment Policy Statement).
Apart from this, the segment includes preferntial brokerage, advisory, family planning and lending services under Wealth Management segment.
I havent studied Nuvama yet but it is in the pipeline (along with Anand Rathi Wealth).
Hope it helps 
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