Marico
Marico – In D2C troubles
Marico’s volume growth in core products (Parachute, Saffola) has stagnated. They took price cut in Q1 with realization down 7%.
They were banking on D2C acquisitions like Beardo to bring growth. Instead they are now fighting court battles and siphoning of funds.
In a lawsuit filed in the Bombay High Court, Beardo has sued its biggest distributor RHV Enterprise and its directors over unpaid dues of 26 crore which has been siphoned off. It seems that it is Beardo that has played Marico. The Beardo e-commerce growth story was never real. Beardo passed inventory to its distributor and showed glossy e-commerce sales.
Shows D2C may be a hyped plot for now.
Abhishek Murarka
| Subscribe To Our Free Newsletter |
