Only a subject matter expert can truly comment on it but from article alone, it seems of limited immediate commercial value right now. The article does not say if they are the first one to do this, so it is probably a first for them but not for the world. If it was a valuable invention, they would patent it but there is no mention of any patent or a big market opportunity. The challenge in rocketry is to go higher and carry heavier loads, and in that, this one is a first baby step. Also note it is a reusable rocket launcher and not the rocket itself. From a cost perspective it is the rocket which occupies major chunk of the cost of the system and not the launcher. So, this is probably a good bragging point for the company as proof of their technical prowess more than anything else. Anyway, I could be completely wrong, so please do your own research.
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