Eveready Industries India will launch a new category in Financial Year 2024-25 (FY25) as it works to double revenue, said a senior executive of the country’s largest dry cell battery maker. It could be an adjacency or a new product under the Eveready brand and a final decision is expected by the end of this financial year. “We are currently working on that exercise; it’s on the drawing board,” said Suvamoy Saha, managing director of Eveready.
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