With the rains at unprecedented low in August, kiranas are thinking twice before stocking up on goods. “With August 2023 rain shortfall at almost a 100-year low, we are seeing kiranas stocking up very carefully,” Akshay D’Souza, chief of growth and insights at Bizom. He added, “As we look ahead, it does seem that the impact of rains in September will be critical to the sowing season.
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