My 2 cents on their distribution foray and the concerns arising henceforth, the filming of the movie Ayalan started closely 5 years ago and being a VFX heavy project the filmmaker got the same team(PhantomFx) from his previous movie (Indru netru naalai) , with over 4500 vfx shots this ended up being amongst the movies with the most number of VFX shots in India, they overshot the budget and subsequently the producer ran into financial issues, that is when phantomFx would have chiped in with their idea of co-producing (albeit unintentionally) to recover their costs. If the movie sees the light of the day soon they perhaps will recover the costs because the director’s earlier movie had a good storyline backed by decent VFX.
I could be wrong here, they have made their intentions clear that they would target international projects and OTT content more and their foray into distribution appears to be a one off incident which they were forced into.
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