Attrition is not a new problem especially in the private banking and nbfc sector. One of the reasons being an appraisal and target based performance management system is in place unlike psu. For years I have noticed RMs and Sales associates switch banks in 2 years time failing to meet aggressive deposit, loan targets. Whenever they move, they make efforts requesting the customers served by them to switch to the new bank. Many of you who received such cold calls should be able to relate.
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