They are like Amazon (aggregator minus online) in the Bihar, Jharkhand, Eastern UP. Here the customers largely are orthodox and conservative.
The advantage EMIL and Aditya Vision has is physical validation of product at the same time the variety of it by customers which works as better confidence vs online in tier 2 and later tier cities.
-Comments and corrections are welcome.
Also not a reco to buy Aditya Vision.
Disc: Invested
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