Pressure to sell banking products which are not at all suitable for the customers seems to be the reason behind high attrition rates in all the banks.
If you try to sell unwanted and unrequired products like personal loans, home loans, auto loans, fancy credit cards to people who are above 50+ years of age, then Why they will buy such products? Can the person who is 50+ will take a risk of taking huge auto loans, home loans and personal loans when their job is already in danger to some extent? Most of the people in India today have the constant pressure of job loss after age of 45 itself. Banks target these people for selling high interest rate loans, which is of not much use.
I believe that, HR departments of Banks should set realistic targets which can be achieved in today’s uncertain environment (of massive lay offs and high inflation), and have some mechanism to reward employees apart from setting targets for them. Employee can be rewarded based on some other parameters like efficiency, understanding of customer needs, turn around time, apart from targets, then this attrition problem can be resolved to some extent, else there could be operational risks for the banks.
(Being from IT industry, I can sense that Bank Managements seem to be moving in incorrect direction…)
| Subscribe To Our Free Newsletter |
