I believe that, Banks should start using AI capabilities more seriously than present, to tap the right customers which are actually looking for Loans and Credit Card products, rather than randomly calling all customers for marketing Loans & Credit Cards.
Currently Axis Bank seems to be calling every week to sell such products. (This is my own personal experience and also shared by few of my friends). Here there is scope for massive improvement.
I have seen that, some younger customers who need Education Loans may not get it so it seems that, there is some gap between demand and supply.
If banks can plug these gaps, they might able to reach correct customer base.
Note : This is general observation and not related to specific bank.
Invested in HDFC Bank since 2011 onwards.
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