Yesterday saw the news that Saregama taking 51 percent in pocket aces for ~ 174 crore INR and will take remaining 41% stake in next 1 or 1.5 years.
I am interested in Saregama because they were investing heavily in localized music (and not just Hindi)
Now they are roughly putting 300 crore odd money into Video content business which is primarily targeted for Hindi speaking audiences.
How will this help Saregama except improve P&L statement by 10 or 15% directly?
I mean i know Pocket aces connects to a lot of youth but Saregama currently does not have a lot of new Hindi music right now and even if Saregama plans to acquire considerable Hindi music in next 3 years still pocket aces makes Video content.
What Saregama is trying here is a mystery to me.
Disc: Invested.
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