UK’s Superdry to sell South Asia IP assets to RIL

UK fashion retailer Superdry on Wednesday said it will sell its intellectual property assets in South Asia to Reliance Retail for 40 million pounds (Rs 402 crore) through a joint venture. Superdry, whose fashion line mostly includes sweatshirts, hoodies and jackets, will own 24 per cent of the joint venture while Reliance Retail, India’s largest retailer, will have the remaining 76 per cent. Under the agreement, Superdry’s brand IP assets in South Asia will be permanently transferred to the new JV entity.