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Colgate to brush up on science than focus on ayurveda, says Colgate-Palmolive CEO Wallace
Colgate-Palmolive CEO Noel Wallace stated that the company got distracted by Patanjali's ayurvedic products and will now focus on its scientific credentials and technical superiority instead. He emphasized the importance of leveraging India's talent pool and digital infrastructure to drive growth and innovation. Wallace also highlighted the need for a growth mindset in India, with a focus on premiumization and increasing volume sales. He believes that India has the potential to become one of Colgate's fastest-growing markets.