A major problem with online retailers in India is the pervasiveness of English on the net. People can’t use non-english languages because the font don’t show nicely – yet the customers find it difficult to buy something with english as a means of transaction.
This problem – I’d suppose – would be more pronounced in smaller towns.
Even if this was solved, do remember than internet may have hurt Barnes & Nobles, but not Walmart or Home Depot (as much), shopping is a great past-time for many.
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