If one is to believe the following thesis on HDFC AMC, it has successfully turned around the business on an operational basis and now the challenge is to maintain this positive trend and translate into profitability (I think first two quarter’s employee costs are elevated due to higher ESOP charges)
a. Equity AUM is a growing share of total AUM and has higher revenue yield – therefore with a focus on Equity AUM, HDFC AMC is focusing on the higher growth area of the market
b. Key drivers for Equity AUM growth are Individual AUM – for which key drivers are number of individual folios, AUM per folio and share of SIP AUM / flows
See below some operational metrics
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