The range of products on offer in the company’s website is quite good( haven’t seen a store yet). Apparels and Footwear for Men, Women and Kids which many of the other players may not be offering combinedly. Offering discounts as mentioned in AGM is a good strategy but achieving a brand name of it’s own will be the challenge. Only the brand can take it forward to longevity and better margins. I see lot of scope for it to expand to other categories of products. I think the management’s key focus will be on expansion of its network and retaining the margin.
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