Indian Single Malt maturation period is 3 yrs in casks.
Piccadily has 50,000+ casks (or barrels) for maturation.
Each cask produces about 200L or about 230-240 750ml bottle.
Implying a capacity of about 38-40 lac Indri bottles per year in theory.
(Indri retail price is Rs 3700 in Delhi, but I guess factory price will be about Rs 2000 -not too sure)
Distillery capacity & malt spirit capacity is far in excess of this…and until now has primarily been used for manufacturing country liquor and for raw material supplies to other alcohol beverage manufacturing companies.
That is why this is a story of forward integration and premiumization.
(A side note:
Day before yesterday night, at the Delhi International Airport’s Departure Area Duty Free, Indri was completely sold out. Sales representative told me that I was the third customer in last 15 mins who had asked for Indri but they have run out of stock. He said it was already doing well but ever since the award news has come, they keep running out of stock every alternate day despite replenishing it in higher quantities and more frequently.
Other travellers flying out of India from Delhi Airport can also check)
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