We can do a simple exercise. Browse any ecom website for any good brand shoes , say Adidas, Nike, Reebok, Sketchers, you name it. See how many of their items are being sold at discount to listing price vs how many are being sold at quoted price. We will get the answer on how market is structures. My observation is, almost all brands are selling at huge discount vs listing price. I guess, numeracy is high among Indians, compared to, say Europeans/Americans. So even with all this jugglery on listing price and myriad discount %ages we are still able to figure the relative cost vs perceived quality of the product. IMHO we shouldn’t try to read much on it.
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