Tata Motors’ MD, Shailesh Chandra, explains that the Safari and Harrier models cater to different customer segments. The Safari is aimed at successful individuals with busy lifestyles who want to spend quality time with their family and friends, hence the seven-seater configuration. On the other hand, the Harrier is targeted towards young achievers with a modern warrior mindset. Chandra emphasizes that both models have received significant upgrades in terms of technology, comfort, and safety.
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