Nestle’s success can be attributed to its focus on new product development and expansion into smaller towns. Despite the challenges faced by other FMCG companies in rural areas, Nestle’s growth has been driven by these strategies. The company’s overall numbers and trends are strong, with volume growth expected to be around 4-5%. As for other FMCG companies like HUL and ITC, moderate performance is expected due to the overall demand slowdown,
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