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Our aim is to continue to grow faster than the market: Ghazal Alagh, Honasa Consumer
On our newer brands, I think the ad spend used to be 80% until last year which has now come down to 46% and those are the kind of efficiencies that even going forward because it is a part of our business model itself, these efficiencies will continue to come in. It will take us some time to stabilise or commit to a number. That said, what we have been seeing in the past from 42% to 35%, we will continue to see those efficiencies coming in.