Dreamfolks services limited( DFS)

Market is dynamic because we have both type of views.

For banks, free lounge access is selling pitch for their card. For consumer, it is also beneficial provided card is LTF. Majority people accumulates as much as new card if it is LTF (Either to use it for bank offer or use for lounge access).

Now think of scenarios:

1. Avg. middle-class family who does once a year trip have multiple CC, will try to explore it lounge access even if they don’t want to eat much. Who doesn’t want freebies?
   But now same person, if they need to either pay 500/1000 AMC charges & to meet criteria of spending, they might avoid going in lounge. Also if they are with family, they need 2 separate cc for husband & spouse to enter in lounge. If either of them don’t have access, they might avoid lounge.

2. Frequent fliers will definitely apply for more cards in their bucket so they can have access.

3. One positive note in future – Bcoz of reason no. 1, less crowd or waiting in lounge then few other people will join the kitty who have access with card but avoiding due to mad rush.

Also in hdfc mail, they have written after achieving 1 lac spend they need to login to smartbuy portal & then generate voucher code which they can use directly at lounge without swiping card. So does it means, they are bypassing dreamfolks by doing so?