They are diversifying into different segments, and want to become more of a lifestyle brand, than restricting being just a jewellery brand. And over time, they could very well become one, just like they became a jewellery brand from a watch brand.
Are you saying appear or appeal?
Their offerings in sarees cater to urban premium customers, they have a dedicated website to Taneira, and they are active on social networking sites, promoting their new launches, and the response is good. And these responses might be helping sales, as sales are growing, so from the looks of it, the brand is visible and reaching their intended customers.
Urban premium folk too have a lot of choices, but if Titan becomes on go-to brand among others, then they will have a place in all the segments they present in. Of course, as these being lifestyle segments, constant innovation, promotion and execution should happen, and there will be some effect from time to time on one or all of the segments.
Just some views, and have a position.
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