High end good bracelets retail for around Rs 10000. A Good bracelets may have same revenue potential as a good dial. So effectively we are talking about potential of doubling revenues if plan and execution falls in place.
So 25cr is not huge investments.
A sample
https://www.amazon.in/Ceramic-Bracelet-Silver-Stainless-Deployment/dp/B07M9XZ28N/
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