Stainless steel bracelets finished well add a lot to a watch and it’s quality perception. The Tissot PRX (A sub 1000$ watch) is appreciated not only for it’s movement but the integrated SS bracelet. If they can get approval for supply to some of the more lower end Swiss/Japanese watch makers like Tissot,Seiko,Orient etc , it can be a huge recurring revenue source. (Tissot,Seiko,Longines etc sell Billions of Dollars of Watches every year,bracelets on their higher end watches can contribute as high as 10-15% to COGS).
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