Its very difficult to get connections, unless you have a proper thread to hold on.
I think management s doing right thing in going with distribution. With existing brands like panjali and HUL u will also get ur shelf space. Moreover if u go alone with u r own products logistics and other cost also increase.
In this distribution business u shouldn’t see profit margin alone. How do u multiply u r sales keeping margin constant is utmost important.
ADF is already doing it. So no issue is there. They are in right track i think.
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