Here is an interesting article on the alloy wheels market in India. Alloy wheels: A preliminary analysis in the Indian context | Team-BHP
TLDR
- Alloys are a key differentiator in the common segment (Tata, Maruti, Mahindra, Hyundai etc) for the top-end models, whereas it’s a basic expectation in the luxury segment (Merc, BMW, Porsche). Foreign companies in the common segment offer more variants with alloys than Indian companies.
- However, things are changing in the common segment with companies offering more variants with alloys.
- In the common segment, adoption is increasing in SUV and Sedan sub-segment whereas Hatchback is lagging behind.
With all of this, alloys market seems to only grow going forward.
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