Prudent Corporate is an independent retail wealth management services group in India. It is the 2nd largest non-banking Mutual Fund distributor (based on commissions earned) and the 5th largest overall (up from 12th in FY17). Prudent is one of the fastest growing mutual fund distributors with its AUM recording 41% CAGR during FY17-22 versus industry CAGR of 14.5% for the same period.
Prudent’s sustainable competitive advantage is embedded in the trust it enjoys among the ~25K+ Independent Financial Advisors (IFAs) who operate on Prudent’s platform. This trust is underpinned around availability of a spectrum of financial services products under Prudent’s platform. This range of products allows Prudent to onboard more IFAs under its technology-enabled investment & financial services platform.
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