I think we need to see Fine Org in a different perspective.
If the buyer views their products as a must have and they cant do without them its a very big competitive advantage or “Moat” as its called. The possibiltity of a competitor entering becomes less and customer stickiness will help grow the business. It will take years for any other vendor to meet the levels of quality.
In my view if the product they sell is a small portion or the overall spend and very important it means that the company at some point will have a pricing power since they will not go below a certain price point and compete on pricing and can ( if they have the stomach) demand a better pricing ( I wouldnt like to believe what a PR agency says), and this is something we can try in our personal lives as well. That beside such companies will always be in demand and will find ways to increase their spend share with new products. The expertise of the company provides a lot of comfort that they will be able to compete in any environment.
Happy to get feedback and also be corrected.
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