After listening to the concall I’m of the opinion that it is not easy for AI to replace creative works. Even if it does, I assume it will not be in the immediate future. Bejoy claims that AI is going to actually going to help them.
Quoting Mr Bejoy from the concall
Q: So last question from my side, can you please talk a little bit about the risk of generative AI model and also you are saying that we are also using some internal product. Can you just you know, share how we are using it and just to make sure that you know we are ahead of the curve.
Basically to know how and what are you doing to ensure we don’t get disrupted by this kind of
technology.
Bejoy:
You know AI is like in a baby stage, you know it is not yet there to create or replace something
entirely like visual effects but what we are using for is like we are trying to reduce more of our manual efforts where we put lot of man hours in less creative work or process oriented works and also we are trying to build some systems where we can reduce this manual work and get it done by AI.
So, we have already implemented the AI successfully in so many aspects of it. We have started using AI in rotoscopy which is a process oriented work. We have already started using AI even in the concept stages, you know certain concepts are you know being drafted initially by AI and then our artist is taking forward from there. We are using it in paint and we are using it in some 3D as in development as well but it is still in a very baby stage actually so it is not going to completely replace any creative industry that we see going forward
It will just help our industry to you know make our
products better and deliver our clients better product in a quicker way. So that’s what I’m seeing.
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