Thanks for mentioning this! I think I could’ve worded it better.
What I meant was, most of the times, companies may track you without really knowing it’s you, with the ultimate goal being a “conversion”. (for eg. by cookie syncing). Affle may or may not be able to legally sell user data, but it’s probably not in their best interest to do so given the value and importance of first party user data to their own platform.
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