There are typically two problems to address since this is a very seasonal business: (1) handling lean periods through marketing efforts (2) handling peak load with capacity expansion.
The guidance is about 5-6% annual growth in traffic. However, there is some scope to improve footfall in Bangalore during peak season. Should be a delta over the normal growth rate.
They are also trying to improve marketing spend on hydrebad. This should also help improve the footfall there.
Relevant section from earnings call below:
Wonderla manufactures its own rides and equipments, which would be better utilised with more parks added. Furthermore, with scale, I expect more efficiencies in the marketing spend, branding, overheads, process implementation etc. Having 3 parks vs 6 parks will be markedly different in the way they operate and scale out. But, I do agree that margins are largely independent between parks.
This is a good problem to solve. So far, the management seems to be adept in maintaining the growth. They also are constantly hiring which should help with the expansion.
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