My past experience with Titan’s watches was – they go on and on, never failing you. Ultimately, you grow tired of the damn thing and just give it away.
But my recent experience with Titan has shaken my faith in the company’s watch products. I purchased a wall clock from their store on M G Road, Pune about 18 months ago. Pretty sleek looking and although the price was Rs. 4500, I never considered cheaper alternatives from Morbi, Gujarat companies. About a year later the battery of the wall clock ran out and when I took it off the wall, to replace the battery, I noticed that there were air bubbles in 2 spots, on the clock dial. I took the watch to the dealer for replacement of the dial but was shocked to hear that Titan imports the clocks from China, and hence a dial replacement was not possible. Also as 1 year warranty had lapsed, the company was not liable.
The questions that arose in my mind were:
- how many of Titan’s products are just branded Titan and marketed by the Co?
- every large company outsources part/all of its manufacturing, but there is something called QC. Has Titan slackened on that front?
Some months later I read that Titan paid a whopping Rs. 4621 crore for acquiring an additional 27% stake in Caratlane(it already owned 71%). I believe that was expensive.
With this personal experience and belief, I have removed Titan stock, from my aspirational buy list.
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