Not so much a figment of imagination, they have a lot of those live already → https://www.annapurnasnacks.in/our-products
I couldn’t find them on Amazon, but was surprised to see a different Annapurna brand in a similar product line → Listing …so it seems this other Annapurna has a lot of products already listed. Whenever Annapurna Swadisht lists, it’ll have a tall task in differentiating from this other brand. This is a big red flag, as it’s going to create a lot of confusion for customers.
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While the future is ahead of them, there is a lot they need to figure out. I don’t think it’s going to be plain sailing, and I don’t think they have a clear path & plan of action, at least it hasn’t come across in any of the material I’ve read/watched.
I hope there is an underlying plan of execution for the near future.
Disc: Invested, hopeful, not biased.
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