Trying to be the devils advocate here.
Any FMCG/FMCD, Retail company worth its salt organizes its distribution in the manner explained . The distributors are assigned a fixed territory with retailers mapped and with the use of digital tools ensures that territories are adhered to and undercutting is not happening. Plus most of the companies reduce their credit to distributors as they move up the value chain.
I might be plausible that in the value for money inner ware segment Dollar is starting this initiative of structured distribution and might get some benefits out of it .
But the same can be replicated by all companies with a seasoned Sales and Distribution guys at the helm.
P.S: Not following Dollar industries , just my 2 cents on the distribution model .
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