Bectors Foods scuttlebutt #2- This time for Cremica
For this scuttlebutt, I went to 17 local grocery stores and 4 large grocery stores in Dehradun- Prerna, Bachat, Suvidha and Reliance.
For local grocery stores, only 3 out of 17 stores kept Cremica biscuits. Upon asking the reason, almost every shopowner said that customers wants “brand” and their highest sales Brit and Parle are about 95%. Cremica maybe 2-3%.
But this was not the case with larger grocery stores. Apart from Suvidha, all 3 stores kept Cremica and post talking to managers, got the same feedback that people do consume the brand but it is limited.
In large stores, they did gave buy 1 get 1 for family packs biscuits and cookies.
Also, surprisingly found their premium cookies with local chaiwalas also.
The most standout thing with Cremica biscuts in general is their matt finish packaging which does give a lux feel.
And in the end, as always, I ended up buying 2 cookies and 1 biscuit and I can guarantee you this, once the wrapper is removed, you cannot spot the difference between Britannia and Cremica.
PS.- Avg shelf life of Cremica products is broadly 1-2 months for larger retail stores and 2-3 months for smaller retail stores.
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